Wasaga Beach just might be a concept designers oasis. While flanking towns have at least a couple hundred years of urban development history, Wasaga has remained holiday destination for blue collar famies since the late 1800’s. On November 30, 2007, a major fire destroyed about 70% of the main street pedestrian mall. Left with no Downtown or main street to speak of, there is little architectural history left here to draw from. What the town does have to offer is vacationers and residents is memories. The "Golden Age" so to speak, peaked in the late 1960’s. It was with a nod to this era (trying hard not to make it parody) that a design for a new Main Street was achieved. With the goal of bringing tourists and residents alike back to the heart of the community and the the beach, the new temporary main Street Market smacks of the easy, freewheeling, outdoorsy experience from those days of yore; while bringing it up to speed with the more savvy urban multicultural tourist that now frequents Wasaga Beach. Design for the community and its future!